Beatport’s iOS app is here, & with it a company rebrand
Robb McDaniels, Beatport’s CEO, explained:
“Over the last two years we have been relentless in our mission to develop products that empower our customers. Beatport LINK is the centerpiece of our strategy to give our customers the ability to stream the richest collection of electronic music available anywhere. This new mobile app is an important extension of the LINK platform, giving DJs the ability to discover new music, assemble and perfect performance-ready setlists and transition them directly into their native environments. It’s a hugely powerful tool that our customers have been asking for and one which we think they are going to love.”
But wait, there’s more: a rebrand for Beatport
As the mobile app was released earlier this week, Beatport also announced a brand refresh in collaboration with design firm Kurppa Hosk. This app release is now the first product to feature Beatport’s new brand logo, standing as the first brand redesign for the company since 2012.
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